I’ve been in indie publishing now since 2011 and have some solid experience under my belt. But I’ve not been able to clearly capture what my journey has taken to dream up and publishing 10 books. But now I can. I recently watched episode 7, season 2 (“Look, She Made a Hat”) of The Marvelous Mrs. Maisel on Amazon and knew that I had found two kindred spirits in show creators Amy Sherman-Palladino and Dan Palladino. I’ve been a big fan of Sherman-Palladino since I first saw Gilmore Girls back in 2000. I love the family dynamic portrayed on screen, the witty dialogue and that precious made up world of Sleep Hollow where the freaks and geeks all go about their way.
If you’re new to my year-end articles, be sure to check out the previous years (especially last year’s as it’s a compilation of all that I’ve spent and earned since I started self-publishing back in 2011).
Another year has come and gone and I'm going to list for you all my expenses for my self-publishing career, going through my year's business plan, share all my sales and then give a thorough breakdown not only of this year, but review the trends from my last three years of data.
I'm going way deep into the weeds on this one. Why? I've been an indie author now for six years and I want to share what I've learned with other authors—especially new authors who are just starting out.
I signed up for the paid version of Instafreebie back in October 2016. At the time, I had about 1,600 subscribers on my mailing list. I heard some great stories about Instafreebie and thought I would give it a try. For $20/month I connected the service to my Mailchimp account and I had a simple marketing funnel setup.
When I first started writing books, my wife must have been sick of me saying, "But I don't have enough time." I complained a lot. I worked full-time, we were raising two kids, there were chores to do, I wasn't getting enough sleep and I'd finish my book—only to realize that now the real work needed to get done. I had to figure out how to market the damn thing!