indie author

My 2017 Self-Publishing Full Expenses and Sales Report with an Analysis from 2011-2017

My 2017 Self-Publishing Full Expenses and Sales Report with an Analysis from 2011-2017

Another year has come and gone and I'm going to list for you all my expenses for my self-publishing career,  going through my year's business plan, share all my sales and then give a thorough breakdown not only of this year, but review the trends from my last three years of data.

I'm going way deep into the weeds on this one. Why? I've been an indie author now for six years and I want to share what I've learned with other authors—especially new authors who are just starting out.

Is Instafreebie Still an Effective Marketing Technique?

Is Instafreebie Still an Effective Marketing Technique?

I signed up for the paid version of Instafreebie back in October 2016. At the time, I had about 1,600 subscribers on my mailing list. I heard some great stories about Instafreebie and thought I would give it a try. For $20/month I connected the service to my Mailchimp account and I had a simple marketing funnel setup.

Our Time to Rise: Digital Book World Indie 2017 Wrap-up

Our Time to Rise: Digital Book World Indie 2017 Wrap-up

Based right outside of Philadelphia, I took the train up to New York and went hoping to find answers at Digital Book World Indie 2017. Truth be told, one of the main reasons why I went was to hear Data Guy talk in the Tight Insights: The Indie Universe Quantified session. I wanted to see his data on the big screen. I could have listened to him for hours (more on that in a bit).

What I Learned about Indie Publishing in 2016: Full Sales & Figures

What I Learned about Indie Publishing in 2016: Full Sales & Figures

Where did the year go? It’s already the end of 2016 and the world has gone through some difficult changes and I feel battered myself. Sales for the third quarter report from Author Earnings showed significant marketing share shrinking for indie ebooks. Was that due to the election in the US? Or top indie authors moving out of the indie publishing category, falling under Amazon’s press? Or is the downtrend a sign of more to come?