I've been lucky enough to hear Brian Solis talk at a Vocus conference and spend a few minutes talking with him at a recent meetup in Philadelphia. Anyone who is interested in the future of business no matter if you're a consumer or in marketing, will want to pick up his latest book. If I could sum up Solis' mantra it would be "Engage or die" or "Innovate or die." He has been preaching his experiential brand of marketing for several years now and his latest book, "What's the Future of Business?", is another home run.