I was working at a conference using Twitter to follow what people were saying about the event. I simply went to the Twitter search page, typed in a keyword and followed the conversation. What I thought was most interesting is that I just left the browser up and could see (1)Twitter in the bottom taskbar in Windows to inform me that a new tweet had appear with the search term I was following. Not very exciting or ground breaking I admit. But here's where things start to get exciting.
On day 2 of the conference, I was hard at work but I had left Twitter open, sending out tweets to notify followers about new podcasts, upcoming sessions starting at the conference and other bits of information. I had left the Twitter search browser open and, out of curiosity, I wanted to check what people were saying. Traffic was slow, but I saw this one tweet: "In the back of main hall for opening session, sound is low and can't hear well." I pulled out my cell phone, called a colleague and informed him that I had received a complaint from an attendee who couldn't hear what was happening as he was sitting in the back. My colleague called the audio team and asked them to raise the volume. I sent a quick tweet back to the person who couldn't hear, letting him know that I was on the case.
About 15 minutes later, I refreshed the search page and saw that another attendee, who was also in the main session, had sent a thank you to the person who had complained about the sound as she also couldn't here. In a matter of a few key strokes and a quick phone call, the problem was solved. The next day the woman, who had thanked the guy who couldn't hear, sent me a direct message via Twitter asking for the sound to be raised as one of the speakers was speaking softly. I made the call again and the sound was fixed. Later another attendee praised the use of Twitter as a great way of fixing such tech issues.
I know it's a small example, but there's power in Twitter when it's used correctly. In listening to the discussion flying across Twitter at the conference, I was able to see what attendees thought was important. I learned what tweets they liked from other attendees (more on that in a minute) and could understand what they wanted more of. The tweets that were most successful were from other attendees who were in a session and were tweeting about what they were hearing. A woman, also attending the conference, but in a different session, tweeted out, "Thank you for your tweets as I'm in a different session. Nice to learn what's happening in your session." And that one tweet, crystalized what people were trying to accomplish with Twitter. Often there are concurrent sessions at big conferences and it's not possible to be in two places as once. Learning what is being said at another session, enables an attendee to make decisions on the fly. They can stay put and just listen in on what they're missing (and might choose to watch a webcast of the missed session later or to purchase the audio from it) or get up and move to the session to hear what they're missing.
According to an informal CNN.com poll, only 6% of those who answered the poll are actively using Twitter. It's not quite caught on to the masses though Oprah's use of Twitter last week might change that. Twitter, like any social network, is a tool. If you pick up a screw driver and try using it as a hammer, it might work, but not as effectively as an actual hammer. Twitter is only one of many social networking tools. I'm a firm proponent of empowering people to use Twitter to help each other. Communication need not come from the event organizer, let's say, but from all sides. That's the power of Twitter.
An organization can learn much from its attendees by just listening, but can also actively join the conversation to solve problems, help attendees and distribute information. Actively embracing Twitter and informing attendees that it'll be used sends a message to those engaged: They'll have the ability to virtually network with fellow attendees and that's where the fire starts. Ideas flow and great things begin to happen. I learned a lot from simply listening in. And, if you're in the same boat, I'd recommend that you do that same. It's not always about sending out, but keeping one's ear to the ground and listening. You might be surprised, in a good way, with what you hear.
Rambling of Thoughs: Home at Last
After a few minutes of calming down with her mom, I held her and she refused to go back asleep and didn't want to be left in her room with me. I took her into my and my wife's bedroom and held her for a bit. As she began to wake up, I could tell that she had recognized me and I walked back into her room and sat down on her rocking chair. I pulled the curtains back and pointed at the green tree, the house next door and the sky. She liked that and started to warm up to me. Thankfully.
Being away for a week was rough. I had traveled to Denver for work. The day after I arrived some of the surrounding areas received over 3 feet of snow. The picture in this blog post shows the great Blue Bear looking into the Colorado Convention Center in Denver when it was snowing on Friday, April 17th. The city could have received 4"-10" of snow. After all was said and done, there was a few inches of slush on the sidewalks, which made for a messy, morning walk to work, but it wasn't too bad. Though if you would have told me that I would have been walking in snow boots in a suit to the convention center I would have laughed at you. Little did I know of Denver.
On the way home, I had a layover in Detroit and while boarding the plane I knew my patience had reach its limit. A young engaged couple sat next to me. As we waited for the plane to take off, the guy next to me was looking at something on his iPhone and his wife to be started reading from a magazine. She, in a very loud voice, asked him, "Do you know what these terms are?" Brodown. Do you know what that is?" She pronounced it as "Bro-done." I rolled my eyes up and bit my tongue. He nodded, tuning her out as he played with his iPhone, but she went on. "How about a Brickberry? Do you know what that is?" He nodded, again, ignoring her.
Inside, I kept sreaming, "Please, shut the fuck up. Shut t-h-e f-u-c-k up!" She didn't listen. I had been up at 2:30am Denver time, fitfully slept off and on until 4:40am and out to work by 6:15am. It was near 10pm at night and I just wanted to go home. I thank God that the plane's engines caused her to caught and, boy, oh boy, am I thankful that I'm not married to her. But I was tired and not at my best.
But now I'm back home. Exhausted, I so need sleep, washed out (I lost track of how many loads I did today--which reminds me that I need to get the bathroom rugs from the dryer) and trying to get back into the swing of things. I wanted to write about my state of mind. A ramble of thoughts, fatigue, thoughts of home and a special surprise.
On the flight home, I worried about getting a taxi to take me home. I calculated the cost of the taxi, how long it would take, giving instructions to the driver and pondering how long I'd be able to stay awake before I just collapsed. When I was leaving the plane at PHL airport, my phone rang. It was my wife. She had come to surprise me to pick me up. She had co-ordinated the whole thing: Her mom was sleeping over to watch the kids while she drove to the airport to pick me up near midnight. That meant the world to me. It was romantic, helpful and most appreciated. I held my wife next to me and took a deep breath of her hair. I was home. Home.
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